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Hygge Hoopla 2 Virtual Beer Fest

May 15, 2020 @ 6:30 pm9:00 pm

The first Hygge Hoopla featured MN craft brewery staff discussing everything from brewing history and local ingredients to their favorite beers in the state. We, and our 300+ viewers, had such a good time, we’ve decided to do it again!

On May 15, Hygge Hoopla 2 will bring more MN craft brewery founders, owners, and brewers to your living room (or patio, backyard, balcony, or rooftop)!

Leaders from 18 Minnesota craft breweries will explore multiple craft beer styles and take questions from the audience during this live-streamed fest. Sample along and learn more about the beer you’re enjoying, including:

  • Beer History
  • Brewing Details
  • Tasting Notes
  • Food Pairings, and more!

See below for the shopping list of featured beers and a food pairing guide! To prepare for the fest, you can pick up some of the featured beers or similar styles from your favorite local breweries. You can use our map to find a brewery near you doing pickup or delivery!

  • Tickets & Info
  • Beer Styles and Food Pairing Suggestions
  • Program and Brewery Speakers
  • Win Our "Drink MN Craft Beer" Merch Pack
  • FAQ

Tickets & Info

  • 18 MN brewery owners, founders, and brewers exploring the craft beer they love- LIVE ONLINE!
  • Support your favorite craft breweries during the fest by purchasing their beer, sharing your photos and thoughts during the fest, and asking brewery owners and brewers questions during the live-stream!
  • Tickets are Choose What You Pay, starting at $10!

Please sample and enjoy this fest responsibly!

Allowed at This Fest

  • Chairs, blankets, pajamas, the whole bed, kiddie pools, lawn sprinklers, patio furniture
  • Snack necklaces, take-out, your entire pandemic pantry
  • Small bags/purses and everything else in your house
  • Dogs, cats, birds, fish, and all your other pets

Not Allowed

  • Sharing access links- please note that your exclusive access link will only work for one user!

Ticket Purchase Information

Please purchase your ticket to the fest below. Once you purchase a ticket, you will receive an email confirmation. Two hours before the festival begins on May 15, you will be emailed a unique link. Please do not share your link – if someone else uses your link, you will not be able to access the event!

You may choose what to pay for this fest. Baseline ticket price is $10. You can choose to give more to help support the MNCBG’s ongoing mission to provide support, resources, ongoing education, scholarships, and more to our 150+ MN brewery members

Other tickets will provide access to the fest as well as a contribution to the mission of the MNCBG. MN Craft Beer Superfans who purchase a $100 ticket will be thanked for supporting Minnesota craft breweries and will have their name read aloud during the festival.  

Beer Styles and Food Pairing Suggestions

To participate in the tasting portion of the festival, you can purchase some of the beers on our shopping list, or similar styles, from your favorite MN craft breweries! To see Minnesota breweries doing pick-up and delivery near you, visit our map.

Guest Chefs

Four Guest Chefs will provide food + beer pairing suggestions throughout the festival.

  • Chef Yia Vang, Union Hmong Kitchen
  • Vegan Butchers Aubry and Kale Walch, The Herbivorous Butcher
  • Cheesemonger Kerry Jerred, Forage to Fromage

Shopping List and Food Pairing Guide

Program and Brewery Speakers

Win Our "Drink MN Craft Beer" Merch Pack!

Attendees who post pictures of the beers they’re sampling on social media during the fest will be entered for a chance to win a free “Drink Minnesota Craft Beer” merch pack.

  • Post a picture of the beer you’re sampling during the fest on Facebook, Twitter, or Instagram
  • Tag the brewery who made your beer
  • Use #MNHyggeHoopla somewhere in your post text
  • Post as many times as you’d like during the fest

We’ll announce the winner on social media at the end of the festival and message you for more details!


Didn’t You Already Do This?

Yes! The first Hygge Hoopla Virtual Beer Fest took place on April 18. We had such a good time, we decided to do it again!

How Will the Fest Be Live Streamed?

We will stream the fest on Zoom. Zoom is free to download. As an attendee, you will not be able to broadcast audio or video. You will be able to communicate and ask questions in the Zoom chat or via our Facebook event.

How Much Are the Tickets and What Do I Get?

$10 grants you access to the live-streamed festival. MN brewers and brewery owners will explore beer styles, including tasting notes, food pairings, history of the style, and their unique take on the style. They will also answer attendee questions live on the stream. The fest will be recorded and made available to ticket holders after the event.

Tickets are Choose What You Pay, with a baseline ticket price of $10. Other tickets will provide access to the fest as well as a contribution to the mission of the MNCBG. MN Craft Beer Superfans who purchase a $100 ticket will be thanked live during the festival!

Ticket proceeds will support the operating costs of the MNCBG, a small MN nonprofit made up of 150+ MN brewery members. Learn more about us, the breweries we support, and the events, advocacy, and resources we provide our members.

Where Do I Find My Ticket Link?

You will be emailed a link to the Zoom event two hours before the festival starts (4:30) and fifteen minutes before the festival starts (6:15). You can click on the link from either email and enter the fest beginning at 6:20.


May 15, 2020
6:30 pm–9:00 pm


Your House
MN United States