Festival Prep

everything Guild Members need to prepare for an MNCBG festival

Note: This page is for brewery and brewpub members to plan out preparations before beer festivals or other Guild events. If you are a member of the public looking for details on a festival, please see our Events page.

All Pints North Summer Beer Festival

All Pints North is our biggest fest and in 2022 was named Best Beer Festival in the Minnesota’s Best list by the Star Tribune‘s Reader’s Choice Awards program.

This festival is a great time to debut summer drinks and connect with new customers. APN features phenomenal views of Lake Superior, live music, food trucks, and local shops and artists. Check out our 2023 APN Facebook album to get a feel for the fest.

Please remember to bookmark this Festival Prep page. This page will be updated periodically as we approach the fest, so bookmark it now so you can find it easily!

Please email us with any questions you have about participating! Email Events Coordinator Lindsey Darling at Lindsey@mncraftbrew.org.

The Basics
FESTIVAL BASICS & TIMELINE

Festival Basics

#AllPintsNorth

SIGNED UP TO POUR

Signed Up to Pour

NOTE: This is the brewery name that you signed up with, and it is what we will list online and in our APN program/map. If you need to change anything, please reach out as soon as possible.

 

14 Lakes Brewing Co.
320 Dwellers Brewing
56 Brewing
9 Mile Brewing
Alloy Brewing Company
August Schell Brewing Company
Bad Habit Brewing Company
Bald Man Brewing
Bauhaus Brew Labs
BeerClub Brewing
Bemidji Brewing
Bent Brewstillery
Bent Paddle Brewing Co.
Big Axe Brewing Company Llc
Birch’s on the Lake
Blacklist Brewing Co.
BlackStack Brewing
Boathouse Brothers Brewing Co
Boomtown Brewery and Woodfire Grill
Broken Clock Brewing Cooperative
Brühaven
BŪCH Hard Kombucha Seltzer
Canal Park Brewing Co.
Castle Danger Brewery
Chanhassen Brewing
Dangerous Man Brewing
Drastic Measures Brewing
Dual Citizen Brewing Co
Duluth Cider
Excelsior Brewing
Fair State Brewing Cooperative
Falling Knife Brewing Company
Fat Pants Brewing Co.
Fish Dream Brewing
Fitger’s Brewhouse
Forager Brewery
Forgotten Star Brewing Co.
Freehouse
Fulton Brewing
Gambit Brewing Co
Garphish Brewing Company
Giesenbräu Bier Co.
Goat Ridge Brewing
Gravity Storm Brewery Cooperative
Haggard Barrel Brewing
Half Pint Brewing Company
HeadFlyer Brewing
Heavy Rotation Brewing Co.
Hoops Brewing
Inbound BrewCo
Indeed Brewing Company
Insight Brewing Company
Invictus Brewing Company
Jack Pine Brewery
Lake Superior Brewing
Lift Bridge Brewing Company
Little Thistle Brewing Co.
LocAle Brewing Co.
Lost Saint Brewing Co
LTD Brewing
Luce Line Brewing
Lupulin Brewing Company
Mana Brewing
Mankato Brewery
Minneapolis Cider Company
Modist Brewing Co.
Moose Lake Brewing Co
Nouvelle Brewing
OMNI Brewing
Outstate Brewing Company
Paddlefish Brewing Co
Padraigs Brewing
Pryes Brewing Company
Rail Werks Brewing Depot
Rapids Brewing Company
Revelation Ale Works
Sociable Cider Werks
Spiral Brewery
Steel Toe Brewing
Sunken Ship Brewing Company
Surly Brewing Co
Swing Barrel Brewing Company
Talking Waters Brewing Co.
Third Street Brewhouse
Town Hall Brewery
Tremendous Brewing Co.
Trove Brewing
Uncommon Loon Brewing Company
Unmapped Brewing Co.
Ursa Minor Brewing
Utepils Brewing
Venn Brewing Company
Wabasha Brewing
Waconia Brewing Company
Wandering Leaf Brewing Company
Warrior Brewing Company
Wild State Cider
Wooden Hill Brewing Company
Wooden Ship Brewing

MEMBER MEETING

Member Meeting

Friday, July 26, 2024 (the night before All Pints North)
6:00 p.m. – 8:00 p.m.
Ursa Minor Brewing – Production Facility

Please bring beer to share. Thank you to Ursa Minor for volunteering your space!

AGENDA:

  • Important Membership Updates
  • Board Nominations and Election
  • Rest of the Year: State Fair, ABR, and MN Pint Day
  • Updates from our Committees

PLEASE NOTE: The member meeting will NOT be held at Bayfront Festival Park and you will not be able to drop off kegs at the reefer truck during or after the member meeting. See the “Festival Basics & Timeline” section (coming soon) for reefer truck hours.

MEMBER TICKETS

Member Tickets

All participating breweries and brewpubs get 4 staff tickets for free. See the Festival Logistics section (coming soon!) on how to enter the fest and get your wristbands.

Ticket sales are now open. All Guild members can purchase member tickets at a discounted price. The code to access these hidden tickets is included in our weekly Guild emails. Please do not share this code with friends or family.

Pre-Fest Tasks
NEW: UPLOAD YOUR BEER LIST

Upload Your Beer List Today!

Please upload your beer list by Friday, July 12! This is a hard deadline that we cannot extend.

Attendees at Guild festivals are excited to explore Minnesota craft beer. One of the most common requests we’ve gotten is to connect our beer list to Untappd so that attendees could rate fest beers and refer back to them after the festival. This will be our second time partnering with Untappd for the All Pints North beer list.

Do you have flagship beers that you know will be at APN? You can enter those beers now, then re-submit the form later to update the list once you finalize what you’re bringing.

NEW NOTE: As the legislative session progresses with new cannabis bills, we are looking into whether we can allow THC/CBD beverages to be poured at All Pints North. We will keep you posted and let you know as soon as possible. 

Why Should I Upload Our Beers?

In addition to the feedback you’ll receive from the ratings and reviews during the fest, listing your beers in the festival beer list also provides your brewery and beers with promotion before, during, and after the festival.

  • Pre-Fest: Having the beer list early allows ticketholders to browse all the selections and note which beers they want to try. Influencers and beer blogs also refer to the beer list as they promote the fest, so having your beers listed increases the chances that you’ll be mentioned.
    • Untappd will begin promoting the festival in June. Having your products uploaded by then will increase your visibility! Untappd gets 20,000 users each month in the metro alone, and we’re promoting our fest to all of them.
  • At the Fest: Attendees will be able to share drinks, ratings, and photos in real-time with their friends in the app, increasing your brand awareness much further than just the attendees of the festival.
  • Post-Fest: The festival beer list will be available indefinitely, and attendees will be able to refer back to their ratings and photos as long as they keep their account. This increases your exposure well past the festival date!

How Does It Work?

Once your beers are in Untappd, and you’ve filled out the beer list form, Untappd creates an All Pints North beer list. (See the 2023 Autumn Brew Review page to see what it looks like.) Anyone visiting our Untappd page will be able to see what you’re bringing to APN, and when they try your beers, they’ll be able to rate them right in the app.

All Our Beers Are Already in Untappd. Do We Need To Use the Form?

Yes! Submitting your beers to our form is the only way to get your beers on our festival app. By submitting the form, Untappd can connect your existing beer to our festival list.

Should We Submit Our NA Product Too?

Yes! NA beverages can also be loaded into the submission form and Untappd menu. This way, attendees can try your NA product at our booth AND at your booth, for maximum reach!

Will Attendees Have to Download Untappd for This to Work?

No. Our festival page will be viewable in a browser. (See last year’s Autumn Brew Review list to get an idea of what it looks like.) Attendees will not need to download an app or have an account to use it; however, an account will be needed if they want to rate/review your beers in the app.

What if My Brewery Doesn’t Have an Untappd Account?

No problem! Just claim your brewery to create a free Untappd account.

How Much Beer Should We Bring?

There will be between 4,000+ people at APN. We suggest bringing 3-5 half-barrels worth, depending on style, ABV, etc. If you are bringing many styles, we recommend 1/6 bbl kegs. Package is okay.

I Have Another Question!

Please email MNCBG Events Manager Lindsey Darling. We want to make sure it’s providing a better promotional experience for you!

HOTEL BLOCK DETAILS

Hotel Room Blocks – Please Book ASAP!

These hotel room blocks are an effort by the Guild to help members find accommodations for All Pints North. You are not required to book within the block. If you find other accommodations that work better for you and your team, please feel free to book those.

We do booking as soon as possible, because rooms will sell out very quickly. There are other events that weekend, including another festival in the DECC, which is right next to the park.

Room block dates: Thursday, July 25 to Sunday, July 28
Room block name: All Pints North or Minnesota Craft Brewers Guild (can use either)
Reservation cut-off date: June 24, 2024

All rates are subject to taxes and fees.

Canal Park Lodge
Call 218-279-6000 to reserve a room within the block. Rates run between $289 to $319 depending on dates and room type.

Holiday Inn Express & Suites Duluth North and Holiday Inn & Suites Duluth Downtown 

      • There is not a minimum night stay requirement at this property.  The rates are Thursday $195, Friday $250, and Saturday $250. Room rates are subject to a 14.38% tax
      • To reserve by phone: 218-722-1202, select option “3” and Refer to the All Pints North Brew Fest Block 
      • To reserve online, simply click on the link: All Pints North Brew Fest

Holiday Inn Express & Suites Duluth North at 4725 Market Street in Duluth ONLY

    •  The hotel offers a discounted rate of $279 per night plus 8.88% tax for 10 of our standard rooms at this property on Friday and Saturday, July 26 & 27.  Due to the small size of this property and the high demand of the weekend, there is a two-night stay minimum to receive this discounted rate.
    • To make a reservation by phone, 218 722 0909 and refer to the All Pints North Room Block or Reservations online can be made simply by clicking on the link: All Pints North Brew Fest

Fairfield by Marriott Duluth Waterfront
10 rooms @ $319 + tax/fees. Call the hotel directly at 218-722-6001.

Pier B Resort Hotel

Sheraton Duluth Hotel
Traditional King $249.00 + tax
Link: Book your group rate for All Pints North or Phone: 218-733-5660

The Suites at Waterfront Plaza
Guests or attendees should contact the Reservations Department at 218-727-4663 for guests or participants in your group to receive your special group rates.

  • Studio Queen Suite $239/$269
  • One Bedroom King Suite $269/$299
  • Room rate is based on 1 – 2 person occupancy
  • Each adult after is $10 per night—kids 18 and under stay free.
MARKETING & PROMOTION

All Pints North typically sells out every year and brings over 4,000 people together on the shore of Lake Superior. Attendees love trying samples from new-to-them breweries, chatting with brewers, owners, and fellow attendees about craft beer, and supporting a robust Minnesota craft brewing industry.

How the Guild Promotes the Fest (And You!)

Pouring at the festival is a great way for your brewery to get exposure to the public before, during, and after the fest. In addition to having the full brewery list on the ticketing page as well as the festival page, we aim to promote member breweries and brewpubs as much as possible through:

  1. Media promotions (press and radio)
  2. Social media posts and Facebook event
  3. Newsletters to thousands of local craft beer fans
  4. Digital ads
  5. Partnerships and sponsorships
  6. Press releases
  7. And more!

 

Beer List Promotions

Upload Your Beer List Today!

Attendees love browsing the beer list and making notes of what breweries they want to visit and what beers they want to try. Having the beer list early is a great way for us to help promote both you and the fest! See full details in the “New: Upload Your Beer List” tab on this page.

 

Promotions By You & Your Fellow Members

When members posts about the fest, it helps promote not only the fest itself but also fellow brewery and brewpub members, increasing awareness about the variety and quality of craft beer statewide. Help us spread the word by doing at least one of the items below!

 

NEW: Add APN to Your Taproom Promo Screens/TVs
Note: These are formatted to the size of a PowerPoint presentation. If you need different sizing or formats, reach out to Communications Coordinator Traci Murphy.

 

NEW: Put Posters or Sheets Around Your Taproom

The best way to get more people to APN to enjoy your beer? Download our poster for your event wall or print half-sheets to put on your tables. Both can be printed on standard letter paper at your businesses.

Click on the images to download the PDF files.

NEW: Ticket Giveaways

The first two breweries who email Communications Coordinator Traci Murphy about doing a giveaway will get 2 tickets to APN for a fan contest/raffle. You can use the social images below or create your own. Please be sure to tag the Guild in your promotions!

Once you select a winner, you will need to email us with the winner name and email. We will process the tickets for them.

 

Share Our Social Media Posts

Don’t have time to write your own posts? Share any of our APN posts between now and the festival to encourage fans to visit you at the fest.

 

Alert Your Social Media Followers!

Tell your followers that you’ll see them at APN. Use the hashtag #AllPintsNorth when posting – and remember to tag the Guild so we can share it to our followers as well!

Use the images below for your posts or stories. You can also promote the beers you’ll be bringing as well as other things you love about the fest!

Social Posts (Squares)
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19
13
14
10
11
16
12
15
18
17
Social Posts (Stories)
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8
7
1
2
3
4
5
Festival Logistics – Coming Soon
2024 festival details to come.
You are welcome to view last year’s map to get an idea of how the festival is laid out.
FAQs & Other Details
FREQUENTLY ASKED QUESTIONS

Answers to FAQs

Can we still register?

Registration closed on May 5. If you’re not sure if your brewery is registered, see the list of participating breweries above (“Signed Up to Pour”). If you’re not registered, but would still like to be at All Pints North, please reach out to Events Manager Lindsey Darling to see if we have space.

When will we receive fest details?

All festival details can be found on this Festival Prep page. Click to open each tab on this page to learn more.

In addition, we will email breweries three times in the lead-up to the festival. Emails are sent to the person listed as the festival main contact when you registered.

You can expect the three emails to be sent roughly on this timeline:
1) Initial Planning Details – late May/early June
2) Full Fest Details – early July
3) Final Reminder – week before fest

Will there be help unloading my kegs/prepping my booth on Friday and Saturday?

No. Your staff is responsible for loading/unloading your kegs from the Reefer Truck and setting up your booth. Please bring all people/carts/gear needed.

How much space will we have?

Unless you are a Creative Booth, you have a 10×10 designated space at the festival. You can set up within this space however you like, but please do not bring additional 10×10 tents or other decor/materials that impact your neighboring tents. Creative Booths have a 20×20 space.

How do attendees find us/our beer?

The festival map will be available in the fest program at entry, via the QR code placed throughout the fest, and on the beer list.

How much beer should we bring?

There will be around 4,000+ people at APN. We suggest bringing 3-5 half-barrels worth, depending on style, ABV, etc. If you are bringing many styles, we recommend 1/6 bbl kegs. Package is okay.

Can we bring THC products?

UPDATED ANSWER: As the legislative session progresses with new cannabis bills, we are looking into whether we can allow THC/CBD beverages to be poured at All Pints North. We will keep you posted and let you know as soon as possible.

Can we pour non-beer beverages at our booth?

Yes! You are welcome to pour samples of NA beverages, hard seltzers, cider, etc. in addition to beer.

CONDITIONS FOR FESTIVAL CANCELLATION

Conditions for Festival Cancellation

The health and safety of festival workers and attendees is of utmost importance to the Guild. The following conditions would cause us to cancel a festival:

  1. Extreme Weather: Our festivals are rain or shine. But extreme weather that risks injury would cause of us potentially cancel (or delay) a festival.
  2. Hazardous Air Quality: The festival will automatically be canceled if air quality is anticipated at 300+ AQI for the date/location of an outdoor event. Guild staff and board may also decide to cancel an event at 200-300 AQI. Air quality cannot be assessed very far in advance, but we will warn event contacts and the public if conditions are concerning in the days prior to the event. The final assessments and communication will take place the morning of the event. You can monitor the AQI for an area using this tool.
  3. Communicable Disease or similar Public Health Emergency
  4. City or State Declaration: The Guild will comply with any state of emergency or other declaration from city or state officials that requires the cancellation of our event for the safety of attendees or the community.

If any of these conditions are anticipated in the days leading up to the festival, the Guild will communicate with all festival main contacts via email to warn them of the specific conditions that would cause cancellation. If we have to cancel a festival, the Guild will communicate first using social media, followed by emails to all festival main contacts and other stakeholders.

FESTIVAL TERMS & CONDITIONS

Festival Terms & Conditions

Please read the APN Terms and Conditions below and our General Event Terms and Conditions and save them for your records. When you registered, you should also have received an email titled “APN Registration: For Your Records” that includes this information as well.

Space Reservation:
Reservations for exhibit space at this event will be accepted upon submission of this form. The Minnesota Craft Brewers Guild shall endeavor to assign exhibition space that best suits the layout at the event site, subject to availability. We reserve the right and have sole discretion, to assign exhibition space for the event based on overall effectiveness. Brewery/brewpubs may not assign or sublease their space to any person or entity.

Participation:
Brewery/brewpub participation in All Pints North 2024 is contingent on active MNCBG membership status and up-to-date membership dues. The MNCBG reserves the right to terminate brewery/brewpub booth reservations and reopen brewery/brewpub booth space availability to other interested MNCBG members if your membership is inactive.

The MNCBG does not offer participants any form of financial compensation to join its festivals or events, including stipends for beer unless explicitly outlined in the registration above. Participants are responsible for any costs incurred, including travel expenses, accommodation, and other personal expenses related to their participation at the event.

Set-up, Staffing & Tear-down:
All Pints North is open to guests from 3 to 7 p.m. Saturday, July 27, 2024. The brewery/brewpub must be ready to serve early-entry guests by 3 p.m. General Admission will open at 3:30 p.m. There will be designated setup times on Friday afternoon and Saturday morning, so please see the Festival Prep page for details.

The brewery/brewpub exhibit must be staffed during all active hours; a booth cannot be left unattended. No brewery/brewpub will be able to leave before the event’s official end at 7 p.m. Breweries/brewpubs must be moved out no later than 8 p.m.

Breweries/brewpubs are responsible for communicating all participation requirements to the festival staff, including set-up/tear-down policies. Brewery booths that do not abide by festival rules may be removed from the festival and barred from future festivals.

Care of Exhibit:
The brewery/brewpub is responsible for the orderly presentation of its exhibit and for cleaning within its exhibition space. The brewery/brewpub is also responsible for booth cleanup at the end of the festival.

Alcohol Samples:
Alcohol samples must come into the event with an invoice from a licensed brewery, brewpub, or distributor indicating that the alcohol samples are for the specific MNCBG event.

Beverage Rules:
Every brewery/brewpub sampling beverages must comply with all governmental regulations (including Federal/State/County/City/Town health departments) concerning storing, preparing, and distributing beverage items. Additionally, such breweries/brewpubs must provide a hand-washing station in their booth or supply booth workers with rubber gloves. They must be worn at all times that a worker may handle open beverages. Individual servings must not exceed 2 ounces of beverage.

The brewery/brewpub may only distribute free samples of a beverage that is made or sold in the ordinary course of business of that brewery/brewpub. MNCBG reserves the right to terminate the distribution of any sample if it violates Federal/State/County/City/Town laws relating to food-and-beverage handling or if deemed necessary for public safety reasons.

Cancellation:
If an MNCBG event or any part of an MNCBG event is canceled or rescheduled, under no circumstances shall MNCBG be liable for costs or damages incurred by the brewery/brewpub as a result of such cancellation or rescheduling, whether due to cause(s) beyond or within the control of MNCBG.

Code of Conduct:
Discrimination, intolerance, harassment, or violence of any kind will not be tolerated within our organization, membership, or events. Attendees, volunteers, or event staff who create an unsafe environment for others may be removed from the event at the discretion of the event organizers. Please read our MNCBG Code of Conduct. A reporting tool will be available to all festival attendees, staff, and volunteers via a QR code/link in the fest program, app, and signage.

Photography, Audio and Video:
By signing this contract, the brewery/brewpub grants MNCBG permission to photograph and/or record audio and/or video of the brewery/brewpub exhibit and staff, both inside and outside of the brewery/brewpub booth, and to interview the brewery/brewpub or their staff about this MNCBG event. Brewery/brewpub grants MNCBG a perpetual nonexclusive license to use this content containing brewery/brewpub likenesses and/or statements in all MNCBG products in print and online, promotional materials, and audio and video advertising.

Please note: The only legitimate communications about festivals will come directly from the Guild. Occasionally, scammers will find event brewery lists and send phishing emails to breweries posing as the organizer or a related third-party. If you see one of these emails, DO NOT click or reply.

The Guild never sells brewery or attendee contact information to any party. 

“Brewed in Minnesota” Exhibit at the MN State Fair

 

Deadline to Register Your Beer: June 16
Deadline to Sign Up to Present: August 4
MN State Fair Dates: August 22 – September 2

Each year, the Guild holds the “Brewed in Minnesota” exhibit at the MN State Fair. The exhibit includes educational presentations and displays, free member maps, and rotating beer flights. This is an exclusive member-benefit opportunity to ALL Guild members. Yes, this includes brewpubs!

Register Your Beer

  • To make the beer flights, we buy kegs from members who register. We do this through our partner, Lancer Hospitality Group.
  • All members who register are guaranteed to have at least one keg bought and poured at the Fair; there are no keg minimums.
  • The average participant makes between $600 and $800 dollars.
  • Flights are organized into five flavor profiles: Crisp and Clean; Dark and Roasty; Fruity, Spicy, Tart and Funky; Hoppy and Bitter; and Malty and Sweet.
  • NEW THIS YEAR: We are adding an additional flight style: NA craft! This includes beer, seltzer, sodas, and more to showcase the variety of your products. Please include these in your beer registration form.

Sign Up to Present
Presenting at the Minnesota State Fair in our “Brewed in Minnesota” exhibit is a great way to share your expertise and brand with Minnesota State Fair goers!

All presentations are typically around 30 minutes. Your audience will be craft beer customers and general fairgoers; highly technical presentations are unnecessary. Topics we have covered in the past include:

  • Brewing Communities: How Breweries Strengthen Their Local Communities
  • Women in Brewing
  • Changes in the Non-Alcoholic Beverage Scene
  • From Mesopotamia to Minneapolis – The Story of Beer
  • Upcycled Brewery Grains
  • Joining the Industry
  • And more!

Please email us with any questions you have about participating! Email Events Coordinator Lindsey Darling at Lindsey@mncraftbrew.org.

Please note: The only legitimate communications about our exhibit will come directly from the Guild. Occasionally, scammers will find event brewery lists and send phishing emails to breweries posing as the organizer or a related third-party. If you see one of these emails, DO NOT click or reply.

The Guild never sells brewery or attendee contact information to any party. 

Autumn Brew Review Beer Festival

Autumn Brew Review is our oldest, coziest fest! This festival is a great time to debut special fall/winter releases, connect with new customers before the holidays set in, and celebrate the changing of the seasons. ABR is along the shore of the Mississippi River with the Minneapolis skyline as a backdrop, and it features live music, fires in the fire pits, and food trucks. Check out our 2023 ABR Facebook album to get a feel for the fest.

Please remember to bookmark this Festival Prep page. This page will be updated periodically as we approach the fest, so bookmark it now so you can find it easily!

Please email us with any questions you have about participating! Email Events Coordinator Lindsey Darling at Lindsey@mncraftbrew.org.

FESTIVAL BASICS & TIMELINE

Festival Basics

#AutumnBrewReview

MEMBER MEETING

Member Meeting

Friday, October 11, 2024 (the night before Autumn Brew Review)
6:00 p.m. – 8:00 p.m.
Bauhaus Brew Lab

RSVP details coming soon.

Please bring beer to share; limited light food will be provided. Thank you to Bauhaus for volunteering your space!

AGENDA:

  • Review of past and upcoming Guild activities
  • Preview of 2025 new benefits and services
  • Announcement of your newly elected 2024 Board of Directors members

PLEASE NOTE: The member meeting will NOT be held at Boom Island Park and you will not be able to drop off kegs at the reefer truck during or after the member meeting. See the “Festival Basics & Timeline” section for reefer truck hours.

MEMBER TICKETS

Member Tickets

All participating breweries and brewpubs get 4 staff tickets for free. See the Festival Logistics section (coming soon!) on how to enter the fest and get your wristbands.

Tickets will go on sale in August. All Guild members can purchase member tickets at a discounted price. The code to access these hidden tickets is included in our weekly Guild emails. Please do not share this code with friends or family.

Pre-Fest Tasks – Coming soon
UPLOAD YOUR BEER LIST - NOW CLOSED

The beer form submission is closed. All information below will be the same for future fests.

Deadline: Friday, September 29

Attendees at Guild festivals are excited to explore Minnesota craft beer. One of the most common requests we’ve gotten is to connect our beer list to Untappd so that attendees could rate fest beers and refer back to them after the festival. We did this for the first time at Autumn Brew Review last year, and it was a hit!

Do you have flagship beers that you know will be at ABR this fall? You can enter those beers now, then re-submit the form later to update the list once you finalize what you’re bringing.

Note: THC/CBD beverages cannot be poured at Autumn Brew Review. 

Beer Submission FAQs

Why Should I Upload Our Beers?

In addition to the feedback you’ll receive from the ratings and reviews during the fest, listing your beers in the festival beer list also provides your brewery and beers with promotion before, during, and after the festival.

Pre-Fest: Having the beer list early allows ticketholders to browse all the selections and note which beers they want to try. Influencers and beer blogs also refer to the beer list as they promote the fest, so having your beers listed increases the chances that you’ll be mentioned.

The earlier, the better! The sooner you share your fest beers with us, the sooner attendees will be able to see you. Untappd gets 20,000 users each month in the metro alone, and we’re promoting our fest to all of them!

At the Fest: Attendees will be able to share drinks, ratings, and photos in real-time with their friends in the app, increasing your brand awareness much further than just the attendees of the festival.

Post-Fest: The festival beer list will be available indefinitely, and attendees will be able to refer back to their ratings and photos as long as they keep their account. This increases your exposure well past the festival date!

How Does It Work?
Once your beers are in Untappd, and you’ve filled out the beer list form, Untappd creates an Autumn Brew Review beer list. (See last year’s Autumn Brew Review list to get an idea of what it looks like.) Anyone visiting our Untappd page will be able to see what you’re bringing to ABR, and when they try your beers, they’ll be able to rate them right in the app.

All Our Beers Are Already in Untappd. Do We Need To Use the Form?
Yes! Submitting your beers to our form is the only way to get your beers on our festival app. By submitting the form, Untappd can connect your existing beer to our festival list.

Should We Submit Our NA Product Too?
Yes! NA beverages can be loaded into the NA submission form. This way, attendees can try your NA product at our booth AND at your booth, for maximum reach!

Will Attendees Have to Download Untappd for This to Work?
No. Our festival page will be viewable in a browser. (See last year’s Autumn Brew Review list to get an idea of what it looks like.) Attendees will not need to download an app or have an account to use it; however, an account will be needed if they want to rate/review your beers in the app.

What if My Brewery Doesn’t Have an Untappd Account?
No problem! Just claim your brewery to create a free Untappd account.

How much beer should we bring?
There will be between 2,500-3,000 people at ABR. We suggest bringing 3-5 half-barrels worth, depending on style, ABV, etc. If you are bringing many styles, we recommend 1/6 bbl kegs. Package is okay.

I Have Another Question!
Please email the Guild Events Coordinator Lindsey. This is only our second year using Untappd for our ABR beer list, so we want to make sure it’s providing a better promotional experience for you!

MARKETING & PROMOTION

Like All Pints North, Autumn Brew Review typically sells out every year. It brings over 3,000 people together to Boom Island Park, and attendees love trying samples from new-to-them breweries, chatting with brewers, owners, and fellow attendees about craft beer, and supporting a robust Minnesota craft brewing industry.

How the Guild Promotes the Fest (And You!)

Pouring at the festival is a great way for your brewery to get exposure to the public before, during, and after the fest. With our full brewery list on the ticketing page as well as the festival page, we aim to promote member breweries and brewpubs as much as possible through:

  • Radio promotions
  • Social media posts and Facebook event
  • Newsletters
  • Digital ads
  • Partnerships and sponsorships
  • Press releases
  • And more!

Upload Your Beer List

Attendees love browsing the beer list and making notes of what breweries they want to visit and what beers they want to try. Having the beer list early is a great way for us to help promote both you and the fest! See the “Upload Your Beer List” tab for all the details, and start uploading your list here.

Alert Your Social Media Followers!

Help spread the word! Tell your followers that you’ll see them at ABR. Use the hashtag #AutumnBrewReview when posting – and remember to tag the Guild so we can share it to our followers as well!

When members posts about the fest, it helps promote not only the fest but also fellow brewery and brewpub members, increasing awareness about the variety and quality of craft beer statewide.

Use the images below for your posts or stories.

Sample Social Posts

These are just a few ideas of posts you could share to your followers. Feel free to be creative and make your own! Promote your beers or your booth activities, and be sure to tag the Guild so we can share your post to our followers as well.

  • Will we see you at Autumn Brew Review? Stop by our tent at ABR on October 14 in Minneapolis for some of our favorite fall selections. Tickets are limited! Get yours at www.mncraftbrew.org/ABR! #AutumnBrewReview
  • We’re looking forward to the #AutumnBrewReview fest on October 14! We’ll be bringing [beer list]. Stop by to try them out! Tickets are limited; get yours at www.mncraftbrew.org/ABR!
  • We have a blast at #AutumnBrewReview every year! Will you be joining us? Stop by our tent at ABR on October 14 in Minneapolis for some of our favorite fall selections. Tickets here: www.mncraftbrew.org/ABR
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Autumn Brew Review promo image for Instagram Story
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Autumn Brew Review promo image for Instagram Story
Autumn Brew Review promo image for Instagram Story
WET HOPPED BEERS

NEW THIS YEAR: Promotion of Wet Hopped Beers by the MN Hops Growers Association. Are you featuring a wet hopped beer at ABR? Please reach out to Eric Anderson of the MN Hops Growers Association to let him know! the MHGA will have a booth at ABR highlighting local hops and any wet hopped beers at the fest!

Festival Logistics – Coming soon
LOAD-IN & PARKING

LOAD-IN & PARKING

  • Download the Festival Map for Breweries & Vendors
  • Bring your own hand trucks/carts and staff for all load in/out. No vehicles can drive on the park grounds.
  • Saturday load-in opens at 8:30 AM and must be complete by 12:30 PM.
    • You may start setting up your booth Friday afternoon, but there is minimal park security overnight. Set up early at your own risk.
  • Get free Metro Transit rides to and from the fest by taking this survey.

Saturday Set Up

  • Arrival & Parking: The MNCBG has reserved a limited amount of space at three parking lots for brewers, sponsors, vendors, and volunteers. These lots open at 8:30 a.m. on Saturday and will be monitored by security for check-in.
  • Walk directly to your booth to begin setting up.
    • Need a paper map of the fest? Swing by the Brewery Check-In Tent to grab one!
    • Your booth will have a Booth Bag taped to it. Your Booth Bag contains a card with your brewery name on it, 4 wristbands, ice tickets, instructions, and more!
  • Glassware: Bring the card with your name on it to the Brewery Check-In Tent. We’ll give you four glasses in exchange for your card.
    • Bring additional purchased tickets to this table at this time. We will scan additional staff tickets and issue you more wristbands and glassware.
  • Ice: Starting at 11:00 AM, volunteers will begin delivering ice to booths in golf carts. Ice can also be picked up directly at the ice truck. You must exchange an ice ticket for a bag of ice at the cart or truck. Ice tickets are in your booth bags.
  • Water: Water for booth use is located at the three picnic shelters (blue water drops on map). Please get all needed water from one of these locations BEFORE the festival starts. The water truck taps are for drinking ONLY, and will not be open until the festival starts.
  • NA Tent: If you volunteered to bring NA beverages to ABR, please drop them off at our NA tent on Saturday by 12:30 PM. Please return to the booth at the end of the fest to collect unopened product!
DURING THE FEST

THE FEST

Sampling

  • ABR will have ~3,000 attendees, plan your samples accordingly.
  • The legal beer sampling size is 2oz. DO NOT OVERPOUR.
  • NO THC products can be sampled or sold at ABR.
  • DD/Sober ticket holders will be wearing a [ pink wristband ]. DO NOT SERVE these attendees alcohol.
  • We will announce “Last Call” at 4:45 PM. Pouring must stop at 5:00 PM SHARP. Please set an alarm on your phones!!

Merchandise Sales
Merchandise sales are now allowed at Guild festivals. Reminder: NO THC or alcohol sales of any type (vouchers, coupons, etc.). There will not be an ATM at the festival; please provide your own hotspots/internet if you plan to accept cards.

(Not)Voting
For ABR 2023, the Guild will not be conducting our usual festival voting. Attendees will still be rating beers via Untappd, which we hope provides many more participating breweries feedback and marketing opportunities on their beers than the old voting system.

Brewery Food and Hospitality Tent

  • Catered food will be available in the Hospitality Tent starting at 11:00 a.m. The Hospitality Tent will also have water, coolers for shared beer, and private bathrooms. Please bring beer to share!
  • Only people with a brewer/vendor wristband will be allowed to enter the Hospitality Tent.
LOAD-OUT

AFTER THE FEST

Clean Up

  • Please dispose of any trash/recycling in the containers provided throughout the fest.
  • All breweries must be loaded out by 6:00 PM. Plan to cart your equipment/kegs back to your vehicle: you cannot drive onto the park grass for load-out.
  • Vehicles CANNOT be left overnight in any nearby parking lots. Please plan safe transportation for your staff, gear, and vehicles after the fest.
  • NA Tent: If you brought NA beverages to our NA tent, please return to the booth at the end of the fest to collect unopened product!
FESTIVAL MAP AND BOOTH PLACEMENT
ABR23 Map - Brewers VendorsBelow is the Autumn Brew Review festival map! We have two versions for you, both of which include brewery layout and booth numbers.
Brewer Map
Use this map to help with load-in and load-out and to plan your ABR schedule! This map includes:
  • The parking area
  • The Brewery Check-In Tent, where you get your wristbands and glasses (do this AFTER grabbing your registration bag on your booth table)
  • The Hospitality Tent, where you can grab refreshments before and during the fest (bring beer to share!)
  • The water spigots in the pavilions (please get all water needed BEFORE the fest starts; the water trucks are for attendees only!)
This map will also be available in your registration packet, which will be on the table in your booth when you arrive.
Public Map

This map shows the whole fest as we present it to the public. This will be printed, sent out to attendees, available in the Fest Guide, and linked to in the fest QR code.

Space & Tent Reminders:

  • You are REQUIRED to provide your tenting for ABR.
  • Please be mindful of your neighbors and the fest layout; do not expand beyond your 10×10 space!
  • You cannot bring your own tap truck for pouring. All vehicles, trailers, etc. must be removed from the fest grounds by the end of festival set-up (12:30 p.m.).
  • No vehicles on the grass!
FAQs & Other Details – Coming soon
FREQUENTLY ASKED QUESTIONS

Answers to FAQs

Can we still register?
We cannot accept late registrations at this time; we are at capacity at the festival, and maps have been finalized.

When will we receive fest details?
All planning info we usually provide via emails to fest main contacts will live on this page. Click through each tab on this page to learn more. Each time we add more details, we will email your festival main contact with a notification. Timing for new updates is as follows:
1) Initial Planning Details – mid-September
2) Full Fest Details – late September/early October
3) Final Reminder – week before fest

How much beer should we plan to bring to ABR?
There will be between 2,500-3,000 people at ABR. We suggest bringing 3-5 half-barrels worth, depending on style, ABV, etc. If you are bringing many styles, we recommend 1/6 bbl kegs. Package is okay.

Can our distributor deliver our kegs to the reefer truck?
Yes, as long as your distributor checks in the kegs under your brewery name at the reefer truck. Distributors can also deliver to the park if you have a staff member on site to meet them at the parking lot; vehicles are not allowed to drive on the grass. Breweries are responsible for any costs associated with working with the distributors. All kegs must be removed from the reefer truck before festival end. Breweries/distributors are responsible for ensuring all kegs are removed.

Will there be help unloading my kegs/prepping my booth on Friday and Saturday?
No. Your staff is responsible for loading/unloading your kegs from the Reefer Truck and setting up your booth. Please bring all people/carts/gear needed.

Can we pull our van up on the grass to unload our booth materials/kegs?
No. Driving on the park grass is strictly prohibited by the park; vehicle weight can damage the in-ground sprinkler system, resulting in a large fine and potential loss of the venue for the Guild in the future. You must park in the Boom Island lot (there is only room for one vehicle per brewery) and unload using your own gear. Additional parking is available in the overflow lots indicated here.

How do we know where to set-up when we get to the fest?
Check the festival map for your placement (here is the brewer map; you can also view the public map). Maps can also be picked up at the Brewery Check-In tent before you begin setting up. Your booth table will contain a bag that shows your business name and booth number (and also contains all your day-of info, ice tickets, wristbands, etc.).

How much space will we have?
Unless you are a Creative Booth, you have a 10×10 designated space at the festival. You can set up within this space however you like, but please do not bring additional 10×10 tents or other decor/materials that impact your neighboring tents. Creative Booths have a 20×20 space.

How do attendees find us/our beer?
The festival map will be available in the fest program at entry, via the QR code placed throughout the fest, and in the ABR Untappd app. The beer list will be within the ABR Untappd app, which will be linked in the QR code throughout the fest.

Are there any staff-only perks?
There will be a Hospitality Tent marked on the festival map. There will be free food, beer to share, seating, and bathrooms in this tent for brewery, vendor, and sponsor staff.

CONDITIONS FOR FESTIVAL CANCELLATION

Conditions for Festival Cancellation

The health and safety of festival workers and attendees is of utmost importance to the Guild. The following conditions would cause us to cancel a festival: 

  • Extreme Weather: Our festivals are rain or shine. But extreme weather that risks injury would cause of us potentially cancel (or delay) a festival. 
  • Hazardous Air Quality: The festival will automatically be canceled if air quality is anticipated at 300+ AQI for the date/location of an outdoor event. Guild staff and board may also decide to cancel an event at 200-300 AQI. Air quality cannot be assessed very far in advance, but we will warn event contacts and the public if conditions are concerning in the days prior to the event. The final assessments and communication will take place the morning of the event. You can monitor the AQI for an area using this tool.
  • Communicable Disease or similar Public Health Emergency
  • City or State Declaration: The Guild will comply with any state of emergency or other declaration from city or state officials that requires the cancellation of our event for the safety of attendees or the community.

If any of these conditions are anticipated in the days leading up to the festival, the Guild will communicate with all festival main contacts via email to warn them of the specific conditions that would cause cancellation. If we have to cancel a festival, the Guild will communicate first using social media, followed by emails to all festival main contacts and other stakeholders.

FESTIVAL TERMS & CONDITIONS

Festival Terms & Conditions

Please read the ABR Terms and Conditions below and our General Event Terms and Conditions and save them for your records. When you registered, you should also have received an email titled “ABR Registration: For Your Records” that includes this information as well.

Details from the registration form:

TICKETS
Participating breweries can bring 4 people to staff your booth. Additional staff tickets will be available at a 50% discount for members. Tickets will go on sale in June/July, and your discount code will be sent in our newsletter. We recommend buying additional staff tickets before by mid-September; once we sell out of staff tickets, you will not be able to purchase more and will need to purchase General Admission tickets for any remaining staff.

REGISTRATION AND PARTICIPATION
Only MNCBG members are allowed to pour at ABR. Not currently a member? When you’re done registering for ABR, join or renew here.

After you complete this form, the confirmation page and email will include a link to our Festival Prep page, which will have all the details you’ll need to participate. This page will be updated periodically as we get closer to the fest date, and the Festival Main Contact you provide on this form will get regular updates.

Please note: No THC will be allowed at Autumn Brew Review in 2023.

NO STIPENDS FOR 2023
The Guild is not able to offer participation stipends at our festivals this year, the same as in 2022. We appreciate your support as we try to make up significant revenue losses from 2020/2021 and ensure the Guild can continue our work to protect, promote, and grow the MN craft beer industry.

Details from the Terms & Conditions:

Space Reservation:
Reservations for exhibit space at this event will be accepted upon submission of this form. The Minnesota Craft Brewers Guild shall endeavor to assign exhibition space that best suits the layout at the event site, subject to availability. We reserve the right, and have sole discretion, to assign exhibition space in accordance with the overall effectiveness of the event. Brewery/brewpubs may not assign or sublease their space to any person or entity.

Participation:
Brewery/brewpub participation in Autumn Brew Review 2023 is contingent on active MNCBG membership status and up-to-date membership dues. The MNCBG reserves the right to terminate brewery/brewpub booth reservations and reopen brewery/brewpub booth space available to other interested MNCBG members if your membership is not active.

Set-up, Staffing & Tear-down:
Autumn Brew Review is open to guests from 1:00 PM to 5:00 PM, Saturday, October 14. The brewery/brewpub must be set up and ready to serve early-entry guests by 1:00 PM; General Admission will open at 1:30. There will be designated setup times, so please see the Festival Prep page for details.

Brewery/brewpub exhibit must be staffed during all active hours; in no instance can a booth be left unattended. No brewery/brewpub will be able to leave before the official end of the event at 5 PM. Breweries/brewpubs must be moved out no later than 6 PM.

Breweries/brewpubs are responsible for communicating all requirements for participation to the staff that will be manning the festival, including set-up/tear-down policies. Brewery booths that do not abide by festival rules may be removed from the festival and barred from future festivals. 

Care of Exhibit:
The brewery/brewpub is responsible for the orderly presentation of its exhibit and for cleaning within its exhibition space. Brewery/brewpub is also responsible for booth cleanup at the end of the festival.

Alcohol Samples:
Alcohol samples must come into the event with an invoice from a licensed brewery, brewpub, or distributor indicating that the alcohol samples are for the specific MNCBG event. No THC products are allowed in 2023.

Beverage Rules:
Every brewery/brewpub sampling beverages must comply with all governmental regulations (including Federal/State/County/City/Town health departments) concerning the storage, preparation, and distribution of beverage items. Additionally, such breweries/brewpubs must provide a hand-washing station in their booth or supply booth workers with rubber gloves and require them to be worn at all times that a worker may handle open beverages. Individual servings must not exceed 2 ounces of beverage.

The brewery/brewpub may only distribute free samples of a beverage that is made or sold in the ordinary course of business of that brewery/brewpub. MNCBG reserves the right to terminate the distribution of any sample should it be in violation of Federal/State/County/City/Town laws relating to food-and-beverage handling or if deemed necessary for public safety reasons.

Cancellation:
If an MNCBG event or any part of an MNCBG event is canceled or rescheduled, under no circumstances shall MNCBG be liable for costs or damages incurred by the brewery/brewpub as a result of such cancellation or rescheduling, whether due to cause(s) beyond or within the control of MNCBG.

Code of Conduct:
Discrimination, intolerance, harassment, or violence of any kind will not be tolerated within our organization, membership, or events. Attendees, volunteers, or event staff who create an unsafe environment for others may be removed from the event at the discretion of the event organizers. Please read our MNCBG Code of Conduct. A reporting tool will be made available to all attendees, staff, and volunteers at the festival via a QR code/link in the fest program, app, and signage.

Photography, Audio, and Video:
By signing this contract, the brewery/brewpub grants MNCBG permission to photograph and/or record audio and/or video of the brewery/brewpub exhibit and staff, both inside and outside of the brewery/brewpub booth, and to interview the brewery/brewpub or their staff about this MNCBG event. Brewery/brewpub grants MNCBG a perpetual nonexclusive license to use this content containing brewery/brewpubs likenesses and/or statements in all MNCBG products in print and online, in promotional materials, and in audio and video advertising.

Please note: The only legitimate communications about festivals will come directly from the Guild. Occasionally, scammers will find event brewery lists and send phishing emails to breweries posing as the organizer or a related third-party. If you see one of these emails, DO NOT click or reply.

The Guild never sells brewery or attendee contact information to any party.